Forget retainers and bloated decks: Dana Hork is building a better agency model from the ground up. In this episode, the Beers with Friends founder shares how productized services, sprint-based delivery, and brand clarity are reshaping the agency world. You’ll learn why mind reading is for suckers, what a “beer run” is in marketing, and how to get marketers and founders to finally speak the same language.

You’ll hear:

• Why trust and collaboration beat the black-box agency mode

• How to talk to your founder without reading their mind

• Why marketers should fall in love with the problem, not the solution

• What it means to build brand from the inside out
  

If you're tired of bloated campaigns, vague retainers, or founder-marketer misalignment, this episode will feel like a crisp, cold one at the end of a long sprint. Cheers.