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Podcasting for Business Growth
Manage episode 487616956 series 2937583
Tomás Fonseca from Icons of Real Estate shares how podcasting can transform your property management business by creating valuable content and building strategic relationships. We explore the frameworks that have helped over 70 real estate podcasts convert conversations into business opportunities.
• Building a podcast with two avenues of growth - content creation and relationship building
• Why vision and commitment are essential for podcast success
• The optimal podcasting frequency (weekly) and episode length (20-25 minutes)
• Why Tuesday-Thursday are the best days to release podcast episodes
• How to invite potential referral partners as guests to open business opportunities
• Recording a "bank" of episodes (3 months worth) before launching for consistency
• Repurposing podcast content for social media, blogs, newsletters and more
• Technical considerations including recording platforms and social media integration
• Using a podcast as a relationship funnel that converts to referrals and sales
If you're interested in learning more about podcast frameworks for your business, visit iconsofrealestate.com/podcast-framework or email Tomas at [email protected].
PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE
We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.
This podcast is sponsored by Property Assist.
Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!
Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service
www.propertyassistwa.com.au
This podcast is kindly sponsored by The Grout Guy.
The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.
Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!
Chapters
1. Introduction to podcasting for business (00:00:00)
2. Optimal podcast frequency and scheduling (00:06:48)
3. Vision and tracking business results (00:15:37)
4. Technical platforms and social media (00:24:34)
5. Production services and AI developments (00:33:53)
190 episodes
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