Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out.

In this episode, Mike Desmarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews.

If you’ve ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success.

For more from Mike, check out Part 1 with him, where we talked about how to grow a youtube channel with his tattoo brand Evolve Ink.

In This Episode

• 00:00 Introduction to Food Adventures, Recording Food Videos Raw, and Social Media Platform Preferences
• 01:15 The Inspiration Behind Two Chomp
• 03:37 The Concept and Branding of Two Chomp
• 04:55 Logistics of Filming Food Reviews
• 07:28 Restaurant Collaborations and Honest Reviews
• 09:21 The Impact of Two Chomp on Restaurants (and the story behind their 1.5 million-view video at Middle Child)
• 19:27 The Role of Social Media Algorithms
• 24:09 The Power of Authentic Connections
• 24:31 The Uncertainty of Social Media Platforms
• 25:45 Diversification Beyond Social Media
• 26:40 Email Marketing and Audience Ownership
• 27:52 The Value of Authentic Content
• 31:42 The Impact of Honest Reviews
• 43:35 Collaborations and Growth Strategies
• 45:47 Conclusion and Future Plans

Mike and Sean’s philosophy: “We are not the main characters-the food and restaurant are.” Their slogan: “We’re just a couple of guys that are hungry. Let’s Chomp.”

If you’re a content creator hungry to grow your own channel, Mike’s candid insights and practical tips from the Two Chomp journey are a must-listen.

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