How to Become a Savvy Fundraiser

Nonprofit Leadership Podcast

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7M ago 30:38

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What does it take to become a successful fundraiser in today’s competitive nonprofit environment? In this episode, Haley Cooper, fundraising expert and host of the Lead with Heart podcast, shares key strategies for becoming a savvy fundraiser. Haley discusses the most pressing challenges nonprofit leaders face, such as staff turnover and donor retention, and how to build sustainable fundraising models. She highlights the importance of recurring giving programs and personalized donor communication in boosting engagement.

Rob’s guest, Haley Cooper, explains how different generations approach philanthropy and how nonprofits can tailor their messaging to align with donor values. She emphasizes the need for engaging storytelling to connect emotionally with donors and offers tips on leveraging social media effectively. She stresses that nonprofits should focus on creating compelling, interactive content, as well as the importance of actively engaging with followers by responding to comments, sending personalized messages, and collaborating with influencers.

Throughout the episode, Haley offers practical advice for nonprofit leaders looking to enhance their fundraising strategies and keep donors engaged in the digital age.

Mentioned:

Haley Cooper’s website

Lead with Heart Podcast

Connect with Haley on LinkedIn

This Episode is Sponsored By:

Links to Resources:

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Summary

In this conversation, Rob Harter and Haley Cooper discuss the current challenges and strategies in nonprofit fundraising. They explore the importance of staff retention, effective communication with donors, the rise of subscription-based giving, and the generational differences in donor engagement. Haley emphasizes the need for nonprofits to leverage social media effectively, build authentic relationships, and adapt their fundraising strategies to meet the evolving landscape. The discussion concludes with resources for nonprofits to enhance their fundraising efforts.

Takeaways

Finding quality staff is a significant challenge for nonprofits.

High turnover rates can lead to increased fundraising costs.

Understanding donor communication preferences is crucial.

Storytelling is a powerful tool for donor engagement.

Subscription-based giving is becoming more popular among younger generations.

Generational differences affect how donors engage with nonprofits.

Nonprofits should focus on one or two social media platforms.

Engagement on social media is more valuable than likes.

Investing in technology can streamline fundraising efforts.

Transparency and accountability are essential for donor trust.

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