In this episode of Founder2Founder, Aaron Spivak sits down with Jason Wong, founder of Paking Duck, a packaging company trusted by leading DTC brands like Arrae, Quest Nutrition, and Madhappy. Jason shares his journey from a teenager running affiliate blogs and viral meme businesses, to building a powerhouse in the packaging space, blending creativity with operational excellence.
Jason dives into how packaging became his passion, why it’s one of the highest-leverage parts of the customer journey, and how investing in people has helped him scale multiple businesses. He also opens up about building confidence through action, earning trust through execution, and how one key mentor changed his entire trajectory. Tune in to hear Jason’s powerful insights on brand-building, mentorship, and executing with speed. Subscribe, share with a fellow founder, and leave a review if this episode resonated with you.
Chapters:
01:36 – Meet Jason Wong
02:53 – How Jason fell in love with packaging
03:57 – What top CPG brands get right
05:01 – Growing up: immigrant hustle and early ambition
06:19 – Starting a blog and making $30K/month in high school
08:04 – The viral launch of the Holy Meme Bible
09:25 – Transitioning to a product business
11:47 – Launching Doe Lashes with $500
13:11 – Building with friends and early team culture
14:17 – Growing up without parents and living in a garage
15:35 – Why Jason never gave up
16:36 – Raising your ceiling through community
18:18 – Sacrifices and discipline in the early years
20:16 – Entrepreneurship and relationships
22:08 – Becoming secure in your identity
24:49 – Creating your own luck through exposure
26:36 – Meeting Michelle Phan and her mentorship
29:42 – The power of sharing stories and giving back
31:07 – Jason’s philosophy on packaging and unboxing
34:09 – Most impressive packaging Jason has seen
37:44 – 3 ways packaging makes money
41:08 – Why packaging is part of the product
42:14 – Defining success and freedom
46:16 – Achieving milestones through material rewards
47:21 – Building multiple businesses through people
50:53 – Jason’s story of finding a superstar on Upwork
53:48 – A masterclass in relationship-driven leadership
56:46 – Advice to his 23-year-old self
58:00 – Just go do it — the power of action
Guest Links:
Website: www.pakingduck.com
Instagram: @pug
LinkedIn: Jason Wong
SARAL: Get your free trial here: https://www.getsaral.com/demo

Stay Connected!
Aaron Spivak:
Instagram @‌Spivak
Linkedin
The Founders Club
Website www.foundersclubofficial.com
Instagram @‌TheFoundersClub

Founder2Founder:
Instagram @‌Founder2FounderPodcast
TikTok @‌Founder2FounderPodcast
Youtube @‌Founder2Founder.Podcast