In this episode, Don Farrell, founder of Fresh Revenues, shares powerful insights on why loyalty is more important than satisfaction in business, and how delivering unexpected value can turn clients into lifelong advocates. Don also reveals his approach to scaling businesses intentionally, focusing on culture and customized training, rather than just size. From generating leads through bold strategies like "shopping" prospects, to offering a money-back guarantee that builds trust and skyrockets conversions, Don’s strategies will help you build a loyal customer base and scale your business smartly—not just quickly.