Ask Christa! Strategy Series (3/3): How Do I Create Goals If There's No Strategy?? (S1E10)
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Summary
In this episode of Ask Christa, Christa Dhimo addresses the common challenge of creating goals aligned with a company's strategy, particularly when that strategy is, or corporate goals are, unclear. She discusses the importance of understanding corporate goals, the process of crafting and drafting individual goals, and practical steps to align individual objectives with broader organizational aims.. Christa emphasizes the need for clarity in goal-setting and provides resources for effective goal setting and alignment with organizational strategy.
Key Take Aways
· It's common to struggle with goal alignment when strategy is unclear..
· A holistic strategy considers all aspects of a business, not just immediate needs; this is why goal alignment is critical.
· Crafting goals is a skill that requires practice and learning.
· The SMART framework helps in creating clear and actionable goals.
· Ownership of employee goals should begin with the employee.
· Approved goals clarify priorities and expected results.
· Understanding how to align personal goals with team and departmental goals is crucial.
· Cascading goals support performance management and alignment throughout the organization.
Additional Resources
Ask Christa!. (2025, May 19). Ask Christa! Strategy Series (2/3): HELP!! I Don't Know My Company's Strategy!!! (S1E9). Ask Christa! https://www.askchrista.com/ask-christa-strategy-series-23-help-i-dont-know-my-companys-strategy-s1e9/
Ask Christa!. (2025, May 15). Ask Christa! Strategy Series (1/3): What is STRATEGY?? (S1E8). Ask Christa! https://www.askchrista.com/ask-christa-strategy-series-13-what-is-strategy/
Mindtools. (2025, April 25). How to set SMART Goals. https://www.mindtools.com/as56y8x/how-to-set-smart-goals-video
Stoltz, R. (2024, September 5). Cascading Goals: a strategy for aligning objectives across your organization. Workhuman. https://www.workhuman.com/blog/cascading-goals/
University of California. (n.d.). Performance Appraisal Planning 2016-2017 SMART Goals: A How to Guide. In University of California. https://www.ucop.edu/local-human-resources/_files/performance-appraisal/How%20to%20write%20SMART%20Goals%20v2.pdf
What are Cascading Goals & How to Use them in 2025. (2024, January 2). https://www.performyard.com/articles/what-are-cascading-goals-and-how-to-use-them
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Chapters
1. Understanding Strategy and Goal Alignment (00:00:00)
2. Crafting and Drafting [Aligned] Goals (00:02:52)
3. The SMART Goals Framework is the SImplest (00:05:58)
4. Navigating Goal Setting Challenges (00:08:46)
5. Additional Resources for Aligning Goals to Strategy (00:11:37)
13 episodes