Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue seems like a daunting task. How do successful marketers overcome these challenges, ensuring that their media strategies transcend borders while aligning with overarching business goals?

Today, we're thrilled to be joined by Jack Richards, a renowned leader in global marketing integration, currently steering strategies at Onclusive. Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural and digital environments, creating campaigns that are as impactful as they are strategically aligned.

Social Pulse Podcast host Mike Allton asked Jack Richards about:

📈 PESO Integration Tactics

Discover methods to align Paid, Earned, Shared, and Owned media, optimizing cross-border strategies.

🌍 Adapting to Markets

Learn to tailor global campaigns to resonate with cultural nuances and local consumer behavior.

📊 Strategic Metrics Integration

Integrate regional metrics into global dashboards that clearly communicate the strategy’s impact on revenue.

Learn more about Jack Richards

• Connect with Jack Richards on LinkedIn

• Connect with Jack Richards on Blue Sky

• Connect with Jack Richards on Twitter

Resources & Brands mentioned in this episode

• Onclusive

• Learn more about Agorapulse with a free demo

• PESO

• Onclusive social

• Critical Mention

• How to Structure Your Agency to Win Using EOS

• Matt Heinz

• Google Ads

• Canva

• Adobe

• HubSpot

• PR & Comms Tools Let's make your life easier

• Onclusive Monitor Module

• Digimind

• Onclusive Forward Planner

• AP Planner

• AI Sense

• The Future of Jobs Report 2025

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/crafting-global-campaigns-how-peso-strategies-drive-revenue

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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike