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Terry Suplatt, one of President Barack Obama's longest-serving speechwriters, joins us to discuss his book "Say it Well" and shares powerful insights on finding your authentic voice and inspiring any audience. Through personal stories and White House experiences, Terry reveals the techniques that made Obama's speeches memorable while offering practical advice for everyone from business executives to everyday communicators.
• Finding your authentic voice rather than imitating other speakers
• The power of brevity – memorable speeches don't require length
• The 50-25-25 rule for efficient speech preparation
• The "Barbecue Rule" – communicating complex ideas in accessible language
• Using AI as a research partner but never as your voice
• Discovering and sharing your "sacred story"
• The importance of executive involvement in the communication process
• How to recognize when a speech or presentation has truly connected
"This is a skill and we all have to be good at it... I've tried to make it for young people when they're just starting out their career, mid-career professionals, folks at the top of their game who want to get better."
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