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Embracing AI and Authenticity in Creative Branding and Storytelling
Manage episode 484017283 series 3647851
Josh Reyes is a seasoned graphic designer with over ten years of experience in the marketing and creative industries. Beginning his career with Warner Music, he has worked with major brands like PacSun and Live Nation, crossing sectors from entertainment and fashion to finance. Recently, Josh took a leap into entrepreneurship by founding his own agency, Asymtry Studio, where he combines his extensive in-house experience with his passion for helping brands find their visual identity.
Joseph Cornell is a film production veteran with a background in documentary and television storytelling. He has a keen interest in showcasing the human elements of brands through video. Joseph founded Traveling Tribe Media, a creative agency that leverages his decade-long experience to help businesses use video to tell their stories and authentically connect with audiences. He has worked on documentaries like "Humans and Other Animals," showcasing the similarities between humans and animals.
Episode Summary:
Join host Taylor Wilson as she dives into the dynamic world of branding and visual design with new agency owners, Josh Reyes of Asymtry Studio and Joseph Cornell of Traveling Tribe Media. This fast action and packed episode uncovers how these creative professionals are navigating their new entrepreneurial ventures while leveraging their vast experience in graphic design and video production. As they share their personal journeys, they explore the integration of AI in creative work, discuss trends like modern retro in design, and the rising demand for authenticity in branding strategies.
In this super info-packed episode of Talking Shizzle, Taylor Wilson leads an insightful chat on brand differentiation through visual identity and storytelling. Josh Reyes emphasizes the importance of core values in developing a brand's visual identity, while Joseph Cornell goes into the art of storytelling to build a connection with audiences. Together, they address the evolving landscape of creative work in 2025, highlighting how small businesses can leverage design and video to cut through market noise.
Key Takeaways:
- Embrace Change: Both guests highlight the necessity of adapting to AI as a powerful tool for creatives, providing both opportunities and challenges.
- Core Values First: Josh Reyes notes that a brand's essence and core values should precede visual identity to truly differentiate in a crowded market.
- Human Connection: Joseph Cornell stresses storytelling as a way for brands to express their human side, making their core values resonate with audiences.
- Authenticity Matters: The discussion reveals a trend toward authenticity, with businesses favoring genuine content that reflects true brand personas over highly polished productions.
- Modern Retro Trends: Josh Reyes identifies the resurgence of 90s and Y2K design influences, reimagined through a contemporary lens for today's market.
Resources:
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