Summary

In this episode of Ask Christa!, Christa Dhimo addresses the common concern of employees feeling that there is no clear strategy within their organizations. She discusses the importance of understanding what constitutes a strategy, how to identify existing strategies, and the steps employees can take to engage with leadership about strategic goals. She also reviews the importance of understanding and communicating strategy, especially in smaller businesses, and provides insights on how to explore and clarify strategic goals. The episode emphasizes the need for a comprehensive strategy that encompasses all aspects of a business, not just revenue generation, and encourages listeners to seek out resources and engage in discussions about strategy with their managers. Christa emphasizes the need for clarity in communication and the role of research in developing effective strategies.

Key Takeaways

· Leadership often believes there is a solid strategy when there isn't.

· A complete strategy includes all aspects of the business, not just sales.

· Strategy is essential for aligning the organization with corporate goals.

· Small and mid-sized companies may not be held to the same strategy standards as larger firms.

· Understanding strategy can empower employees to ask informed questions.

· Exploring existing resources can clarify the company's strategy.

· Effective communication from leadership is crucial for strategy dissemination and alignment.

· Employees should take initiative to understand their role in the strategy.

· A lack of strategy can lead to disjointed efforts within teams.

· Research and evidence-based practices are vital for developing sound strategies.

Additional Resources

Dhimo, C. (2025, May 15). Ask Christa! Strategy Series (1/3): What is STRATEGY?? Ask Christa! https://www.askchrista.com/ask-christa-strategy-series-13-what-is-strategy/

Massachusetts Institute of Technology. (2018, June 5). The Strategic Agility Project | MIT Sloan Management Review. MIT Sloan Management Review. https://sloanreview.mit.edu/big-ideas/strategic-agility/ (multiple articles)

Sull, D., Sull, C., & Yoder, J. (2018, February 12). No one knows your strategy — not even your top leaders. MIT Sloan Management Review. https://sloanreview.mit.edu/article/no-one-knows-your-strategy-not-even-your-top-leaders/

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