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Ep. 166 - Rethinking SaaS Go-to-Market in the Age of AI

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Manage episode 483222436 series 2943493
Content provided by Ken Lempit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ken Lempit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Guest: Jim Curry, CoFounder at BuildGroup

Is AI really transforming your SaaS business—or just adding noise?

In this week’s episode, Jim Curry, co-founder of BuildGroup and former Rackspace exec, discusses how AI is transforming both the products and operations of SaaS businesses—and why most companies are missing the opportunity.

Jim shares how BuildGroup's operator-first, long-term approach to investing gives them an edge when helping SaaS companies scale, especially in today’s AI-first environment. He explains why AI should be seen as an infrastructure wave (not just a flashy product feature), and how CROs and CMOs can practically apply it to go-to-market execution.

We cover:

  • Why AI gives incumbents an advantage (if they act fast)
  • How to use AI to reduce CAC and improve GTM speed
  • Where traditional SaaS GTM playbooks break down in an AI-native world
  • Why demos and SDR workflows are ripe for automation
  • How BuildGroup partners deeply with founders post-investment

If you're a SaaS executive thinking about where to apply AI for real impact—without waiting for a full replatform—this conversation is packed with insight.

---
Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review now.

  continue reading

166 episodes

Artwork
iconShare
 
Manage episode 483222436 series 2943493
Content provided by Ken Lempit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ken Lempit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Guest: Jim Curry, CoFounder at BuildGroup

Is AI really transforming your SaaS business—or just adding noise?

In this week’s episode, Jim Curry, co-founder of BuildGroup and former Rackspace exec, discusses how AI is transforming both the products and operations of SaaS businesses—and why most companies are missing the opportunity.

Jim shares how BuildGroup's operator-first, long-term approach to investing gives them an edge when helping SaaS companies scale, especially in today’s AI-first environment. He explains why AI should be seen as an infrastructure wave (not just a flashy product feature), and how CROs and CMOs can practically apply it to go-to-market execution.

We cover:

  • Why AI gives incumbents an advantage (if they act fast)
  • How to use AI to reduce CAC and improve GTM speed
  • Where traditional SaaS GTM playbooks break down in an AI-native world
  • Why demos and SDR workflows are ripe for automation
  • How BuildGroup partners deeply with founders post-investment

If you're a SaaS executive thinking about where to apply AI for real impact—without waiting for a full replatform—this conversation is packed with insight.

---
Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review now.

  continue reading

166 episodes

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