From writing poems about bees in Year One to writing for Vogue, Refinery29, and Dazed—journalist and copywriter Humeara Mohamed has one hell of a story.

In this raw, warm, and wildly funny episode of The Silly Little Girls Club, she opens up about what it really took to break into the fashion and beauty media industry—from unpaid internships to launching a freelance career from scratch. We talk:

🖊️ Getting published at 14 and knowing her dream job at 17

💻 The reality of freelance journalism (and why £200 a month was the norm at first)

🛍️ Writing beauty copy for Cult Beauty & Estée Lauder

💔 Why she left copywriting to chase her journalism dream

👰‍♀️ Her sitcom-worthy wedding via Zoom during lockdown

🌈 What it means to be a South Asian Muslim woman working in beauty media

💬 And why representation in beauty writing actually matters

This episode is a love letter to creativity, cultural complexity, and the courage it takes to carve out your own path.

🎧 Listen now

📺 Watch the full episode on YouTube → https://youtu.be/n5UqEq_bLmk

Proudly sponsored by @RedkenPro – because good hair and great stories go hand in hand. 💇‍♀️

Chapters:

00:00 – Meet Humeara Mohamed

02:00 – Childhood poetry, creative roots & South Asian family expectations

04:00 – The life-changing magazine internship

08:00 – Interning in Dubai & writing pages before knowing how to get cash out

18:00 – Uni, estrangement, and working 2 jobs to survive

30:00 – Freelance struggles & emailing every PR in London

35:00 – Writing for Vogue, Dazed & Refinery

41:00 – Jack’s conversion, religion & the Zoom wedding

48:00 – Family drama, the imam’s flat & diabetic samosas

50:00 – Pink hair, personal essays & the power of representation

54:00 – The dream guest she hasn’t yet interviewed (manifesting Hailey Bieber)