Welcome to a special episode of Rewarding Conversations, marking the start of Loylogic’s exciting 20th anniversary celebrations in 2025! In this episode, we're joined by two industry leaders who embody the spirit of Loylogic: Dominic Hofer, Founder & Chairman, who pioneered the first global loyalty marketplace in 2005, and CEO Gabi Kool, who is driving the company forward into a future defined by dynamic, AI-driven, global-scale incentive solutions.

Rather than merely reminiscing about past achievements, Dominic and Gabi focus firmly on the future. They dive deep into restoring the 'Lost Art of Giving', exploring how to bring emotional depth and strategic value back into loyalty programs, channel motivation and employee incentives.

In this episode, you'll discover:

• Loylogic’s differentiated approach and how our job is to reward a brand’s best customers by creating rewarding, memorable experiences rather than following the less-effective commoditized loyalty approach.

• The balance between personalization and scale that ensures memorable experiences in an era of automation.

• The trust and collaboration with merchants and brands, including building sustainable partnerships.

• Why Loylogic continues to embrace technology as it innovates and disrupts the loyalty world through the marketplace of the future.

• Insights into the transformative potential of dynamic, AI-enhanced reward marketplaces.