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Leveraging Loyalty Tech to Increase Retail Revenue with Special Guest Varun Sharma
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In this episode of Market Like a Badass, host Kristin McFarland, Founder and CEO of The Source Marketing Group, welcomes Varun Sharma, Founder and CEO of Sticky Cards for a dynamic and engaging conversation on cannabis tech. Discover how Sticky Cards is revolutionizing loyalty programs for cannabis retailers with their app-free solution that leverages Apple and Google Wallet.
Varun shares insights on overcoming SMS marketing restrictions in the cannabis industry through push notifications, revealing how dispensaries can communicate directly with customers without worrying about carrier policies. Learn about innovative features like geofencing that allow retailers to send location-based notifications to nearby customers, even targeting competitor locations.
The conversation covers essential marketing tactics for dispensaries, including:
- Building customer loyalty and repeat business
- Creating effective push notifications that drive store visits
- Integrating loyalty programs with platforms like Klaviyo and Breadstack
- Ensuring compliance with marketing regulations like CASL and CAN-SPAM
- Using geofencing to capture customers when they're near your store
Whether you're a cannabis retailer looking to enhance your marketing technology stack or interested in innovative approaches to customer engagement in highly regulated markets, this episode delivers actionable insights to help grow your business.
This episode is part of the "Innovation in Cannabis Tech" season of Market Like a Badass.
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