Matt Hoy is the Chief Revenue Officer of Revcontent which provides native advertising for publishers.

In this episode of the PublishPress Podcast, Matt talks about how publishers can drive revenue despite the challenges posed by changes in Google search and the rise of AI.

Matt believes the key to success is trust. The advertising landscape is shifting away from low-quality ads. There needs to be trust between publishers, advertisers, platforms, and visitors. We dive into Revcontent's partnership with Apple News where high-quality , family-friendly ads benefit everyone involved.

Find out more: https://revcontent.com

Chapters

00:00 Introduction to the PublishPress Podcast
01:09 Revcontent's Role in the Publishing Landscape
02:49 Understanding Revcontent's Monetization Strategy
05:08 Building Trust with Publishers and Advertisers
08:14 Navigating the Challenges of Third-Party Cookies
11:21 Impact of Google Search Changes on Publishers
13:20 Adapting to Shifts in User Behavior
16:29 Verticals Affected by Current Trends
19:51 The Rise of AI and Its Impact on Content
21:03 Working with Apple News and Newsletters
28:56 Connection Issues and Clientele Overview
31:01 Scaling for All: Big and Small Publishers
33:16 Understanding the Advertising Side
35:03 Diverse Advertiser Landscape
39:20 The Importance of Diversification in Publishing
47:06 Exploring International Expansion and New Avenues
52:45 Admiring Innovative Publishers

Show notes

• Revcontent operates in a smaller ad tech market in Florida.
• Matt has been with Revcontent for nearly 10 years.
• Revcontent focuses on monetizing below-the-fold content.
• The company aims to build trust with publishers and advertisers.
• Changes in Google search are impacting publisher traffic.
• Revcontent is adapting to shifts in user behavior and preferences.
• The rise of AI is affecting non-controversial content traffic.
• Revcontent is an official reseller for Apple News.
• The company aims to provide a publisher-friendly approach to monetization.
• Email newsletters are a developing market for ad monetization. Revcontent offers a white glove service to all publishers.
• Smaller publishers are crucial for the ecosystem.
• Compliance and quality are top priorities in advertising.
• Diversification is essential for modern publishers.
• International expansion is a future goal for Revcontent.
• Innovative publishers are finding success in niche markets.
• The advertising landscape is shifting away from low-quality ads.
• Podcasts and events are becoming significant revenue sources.
• Quality user experience is vital for advertiser satisfaction.
• Revcontent is committed to maintaining high standards in ad partnerships.