Learn about the relationship between YouTube and podcasting. Headliner explores strategies for starting and growing your podcast on YouTube, comparing high-effort production techniques with more relaxed, 'chill' approaches.

Headliner highlights YouTube's significance as a top platform for podcast consumption, sharing statistics on its share of weekly listeners. They discuss the benefits of integrating video content, including better discoverability through Google’s search algorithm and the importance of visually appealing material.

Listeners will discover the chill approach using audiograms and RSS ingestion for easy uploads, alongside the advantages of captions for accessibility. For those ready to invest more, they cover the maximum effort approach, which includes full video recordings, professional editing, and optimizing metadata.

Listen along for actionable insights to elevate your podcasting game on YouTube, whether you're starting out or refining your strategy!

(00:00) Nicholas and Elissa talk about YouTube and podcasting

(00:51) YouTube is the number one place for podcasts

(05:23) How people can get their podcast on YouTube?

(10:20) Having captions on YouTube videos can increase retention and engagement

(16:04) The difference between videos native to YouTube

(18:56) How much could this cost me?

(20:59) Either approach is appropriate for your podcast, but it depends on your goals

(24:51) You can get your back catalog automatically uploaded to YouTube with Headliner!

Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!