In this episode of The Enrollment Clinic, host Gjergj Dollani sits down with Faton Sopa and Granit Doshklaku, the founders of Manaferra—an award-winning digital agency laser-focused on SEO for higher education. Recorded in Manaferra’s offices in Kosovo, this conversation explores why most universities misunderstand SEO, how organic search outperforms paid ads in student recruitment, and what an omnichannel SEO strategy actually looks like.

The episode also dives into:

• Why higher ed institutions are obsessed with PPC—and why that's a problem

• The rise of platforms like Reddit and ChatGPT in the student decision-making journey

• How universities can build trust through content that actually resonates

• What makes Manaferra different from full-service agencies

• How AI and SEO intersect (and what not to automate)

Whether you're an enrollment leader, digital marketer, or higher ed strategist, this episode delivers actionable insights on building a sustainable, high-converting digital presence—without burning through ad budgets.