I sit down with Frederik Pferdt, Google’s first Chief Innovation Evangelist and author of What’s Next Is Now, to unpack how we create the future, not wait for it.
We talk about the difference between mindset vs. mind state, how to shape your life through intentional emotion, and what it really means to live "future ready." This isn’t about goal-setting or five-year plans. It’s about how you show up now, and why emotional clarity, expansive empathy, and radical curiosity are your real competitive advantages.
We also explore:
- Why most people plan for a future that never comes
- How community can change your trajectory (and why it’s dying)
- The 6 dimensions of a future-ready leader
- How to build a culture of innovation (including what Frederik pioneered at Google)
- Why “letting go” may be your biggest growth unlock
- How to discover your Dimension X (aka your superpower)
This conversation is for leaders, creators, and families who are tired of empty success and ready to build a life and legacy of true value.
Grab Frederik's book: “What’s Next Is Now”
Listen to his podcast: “The Future Is How”
Subscribe to Frederik’s NEXTletter: your 1-on-1 meeting with your future

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/