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In this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get lost in the dust.
Ken breaks down why consistency matters more than ever, how quick-reference style guides can save a project from creative drift, and why working with a professional isn’t just about polish—it’s about control.
You’ll also hear a colorful analogy: sure, a great artist can make magic with an 8-pack of crayons—but why limit yourself when professional tools and a cohesive vision can elevate your brand far beyond the basics?
Branding isn’t just about logos. It’s about delivering a consistent, recognizable experience—everywhere your audience meets you.

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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

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