In this episode of So Much More, hosts Jill Renslow and Daniel Jasper sit down with two trailblazing leaders in Twin Cities media—Jayne Haugen Olson, Editor in Chief of Minneapolis St. Paul Magazine and President of Cities Media Group, and Shelly Crowley, Publisher at MSP Magazine. Longtime friends and collaborators with Mall of America, Jayne and Shelly share insights on the evolution of local publishing, the balance between editorial vision and business strategy, and how storytelling continues to shape community and commerce. It’s a lively conversation on leadership, innovation, and the future of media from two women who are redefining it every day.

1:30 Shelly shares her career journey in publishing and advertising
3:30 Jayne explains her passion for retail and publishing
5:30 An interview that included pitching a magazine to highlight the opening of Mall of America
6:45 How innate curiosity shapes a good publication
11:30 They key to keeping business partners successful and accessible to readers
15:15 An incredible engagement story (hint: she said ‘yes’!)
18:00 The amazing girlfriend pajama getaway at MOA
19:30 The 2025 Best Of edition of Minneapolis St. Paul Magazine
24:00 Advice for those starting their career in publishing, journalism or media
27:30 Food and retail trends and picks in the Twin Cities area
30:30 Rapid fire….this or that

For more on MSP Magazine: https://mspmag.com/.
MSP Magazine on Facebook: https://www.facebook.com/mspmag.
MSP Magazine on Instagram: https://www.instagram.com/mspmag/.

Guests: Jayne Haugen Olson, Editor in Chief of Minneapolis St. Paul Magazine and President of Cities Media Group, and Shelly Crowley, Publisher at MSP Magazine.

Hosts: Jill Renslow, Daniel Jasper

Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.