))
How to build a SaaS brand strategy that actually sticks (with the DRMG team)
Archived series ("Inactive feed" status)
When?
This feed was archived on October 26, 2025 16:13 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 480045878 series 3654218
If your product is different, your messaging should be too. But most SaaS companies still sound the same.
In this episode, Joe sits down with Dustin Robertson and Mike Geraci, partners at DRMG and architects behind standout SaaS brand strategies like Mosaic’s. They unpack the difference between category design and traditional positioning, explain why it’s critical to anchor your messaging in human outcomes, and walk through DRMG’s RISE framework—from research to go-to-market execution. Whether you're building from scratch or rethinking your narrative, this episode offers a practical look at how to make your brand actually mean something.
What We Cover:
- Why most SaaS messaging feels the same
- What “category strategy” actually means
- The RISE framework for building meaningful messaging
- How to uncover the human problem behind the business problem
- What makes a strong internal manifesto
- How to know when your strategy is working
About the Guests:
Dustin Robertson and Mike Geraci are co-founders of DRMG, a brand strategy firm for B2B SaaS companies. They’ve helped companies like backcountry.com, drip.com, and Mosaic stand out in crowded categories.
Resources & Links:
- Check out DRMG: https://www.drmg.co
- Listen to The SaaS Brand Strategy Show: https://podcasts.apple.com/us/podcast/the-saas-brand-strategy-show/id1586314229
- Connect with Dustin: https://www.linkedin.com/in/dustindr/
- Connect with Mike: https://www.linkedin.com/in/geracimike/
Stay Connected:
- Work with Joe: https://calendly.com/joe-joemichalowski/content-strategy-chat
- Follow on LinkedIn: https://www.linkedin.com/in/josephmichalowski/
9 episodes
Share
