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The $10B+ Blind Spot in B2B Streaming
Manage episode 480043701 series 2837543
Content provided by Dan Runcie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Runcie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
There are millions of companies worldwide that use personal music streaming accounts for their businesses’ music. But if those companies had the business-level streaming they should, it would add billions of annual revenue to the industry. So why isn’t this a priority?
Well, it’s a priority for today’s guest, Ola Sars. He’s the founder and CEO of Soundtrack, which has been solving this problem for ten years. His business spun out of Spotify to tackle the SMB opportunity. He brought us under the hood to talk about how he convinces business to use his service, his revenue, churn, and plans for the future.
03:49 How Big is the B2B Market 13:04 Soundtrack’s Products and GTM 21:58 B2B vs Consumer Streaming Economics 25:54 How Labels Feel About Soundtrack
Trapital Summit: September 10 in LA. Get your tickets here!
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
298 episodes
Share
Manage episode 480043701 series 2837543
Content provided by Dan Runcie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Runcie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
There are millions of companies worldwide that use personal music streaming accounts for their businesses’ music. But if those companies had the business-level streaming they should, it would add billions of annual revenue to the industry. So why isn’t this a priority?
Well, it’s a priority for today’s guest, Ola Sars. He’s the founder and CEO of Soundtrack, which has been solving this problem for ten years. His business spun out of Spotify to tackle the SMB opportunity. He brought us under the hood to talk about how he convinces business to use his service, his revenue, churn, and plans for the future.
03:49 How Big is the B2B Market 13:04 Soundtrack’s Products and GTM 21:58 B2B vs Consumer Streaming Economics 25:54 How Labels Feel About Soundtrack
Trapital Summit: September 10 in LA. Get your tickets here!
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
298 episodes
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Similar to Trapital
The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
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continue reading
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continue reading
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continue reading
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