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Build a winning payments product by solving your customers' most painful problem with Matthew Goldman
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How do you build and launch an embedded payments product that delights your customers, boosts retention, and grows your core business? The answer might surprise you.
Product and strategy consultant Matthew Goldman of Totavi joins host Becky Kopplin to share product strategy for software companies adding or optimizing embedded fintech.
They explore:
- 3 essential questions SaaS leaders need to ask before getting started with payments
- Why department stores have store-brand credit cards – and how software companies should think beyond revenue to build winning products
- How to sell embedded payments to small and large businesses, without competing on price
- The biggest risk in embedded payments implementation (hint: it’s not technical)
- Specific product details that delight your customers and create more value with embedded payments
The Payments Strategy Show is brought to you by Rainforest, embedded payments purpose-built for vertical SaaS.
Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.
Learn more: https://rainforestpay.com
Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay
Chapters
1. Introduction (00:00:00)
2. Matthew's Journey into Payments (00:00:34)
3. Fintech Opportunities for SaaS (00:07:00)
4. Critical Decisions for Embedded Fintech (00:08:00)
5. The Importance of Support (00:11:35)
6. Operational Challenges (00:17:00)
7. Creating a Seamless Payments Experience (00:20:20)
8. Integrated AP/AR (00:28:00)
9. Advice for Launching Successful Payment Offerings (00:33:45)
12 episodes
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