In episode three of Embargo, host Howard Salinger is joined by a brilliant panel of travel PR pros and content creation insiders to tackle one of the biggest questions in the travel PR industry today: how do we choose the right content creators to work with?

With the rise of influencers across Instagram, TikTok and beyond, brands have more choice than ever but with that comes more confusion. Should follower count matter? Are views everything? Or is it all about the vibe? To explore this, we welcome three esteemed guests;

- Yolanda Copes-Stepney, the Founder & Director of Speak&Do, who manages influencers and can give us a perspective from that side. (https://www.speakanddo.com/)

- David Venables, the Managing Director of Brass Tacks Media who looks after some U.S destinations, and frequently promotes through content creators. (https://brasstacksmedia.co.uk/)

- Chelsea Dickenson, the Founder of Cheap Holiday Expert, and TV celebrity, who can tell us what it’s like to be a content creator and what they need from travel PRs. (https://cheapholidayexpert.com/)

We also play our favourite travel game What in the World Is That? and no, we still haven’t got it right…

Finally, we chat to Chelsea about her recent recognition at The Baubles 2024 awards and the reality of being a highly commended content creator.

Press play, join the conversation, and discover what really makes a creator worth the collab.

Join the TPRA here: https://www.travelconnectiongroup.com/tpra/

Created in partnership with https://www.thetravelpodcastagency.com/