What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how to turn tough times into powerful opportunities. Jo shows you how to stay confidently visible, speak directly to what your audience needs, and position yourself as a valuable, trusted expert.

Key Timestamps:

[00:01:00] Addressing Economic Concerns in the Coaching Industry

[00:03:00] People Are Still Investing in Coaching

[00:04:00] Communicating with Precision Instead of Slashing Prices

[00:05:00] Targeting Audiences with Disposable Income

[00:07:00] Staying Visible and Building Trust During Uncertainty

[00:08:00] Embracing Flexibility with Associate Work While Building Your Business

Powerful Quote:

“Of course we can’t control the economy, but we can choose how to respond to it.” – Jo Lott

No matter the economic climate, your visibility and clarity matter more than ever. Stay grounded, stay generous, and trust that the right clients will find you when you show up with calm confidence.

Useful Links

“Dare Greatly” in person one-day event, 12 June - Join the Waitlist

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention. It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year. Inside The Practice, we: review what’s really happening in your business set clear priorities for the month ahead track the right things using a simple scorecard be coached and coach other thoughtful, ambitious coaches Doors are open until 31 December. You can join at the presale founder rate of £600 + VAT for the full year – just £50 per month. If you join now, I’ll also be posting you a welcome gift ahead of our January start. 👉 Find out more and join The Practice here: https://go.joannalottcoaching.com/thepractice