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Outlier MTB on Product Design, Founding a Company, & Their Wild Looking Flat Pedals

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Manage episode 478809652 series 2517010
Content provided by BLISTER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BLISTER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There’s a fine line to walk in developing a new product, especially as a new brand without an existing track record. Make something plain and in line with existing options, and you risk getting lost in the noise; go too weird and unconventional, and it can be hard to find willing early adopters.


Outlier MTB took a chance with their wild-looking Void and Pendulum pedals, but they’re not just different for the sake of being different — there’s sound thinking behind the designs. So we sat down with Outlier founder Cam Belisle-O’Donnell to chat about where the concept came from in the first place; what their prototyping and development process looked like; the initial public reception & coming to market with something that looks so novel; some other projects they have in the works; and a whole lot more.

RELATED LINKS:

BLISTER+ Get Yourself Covered

TOPICS & TIMES:

Founding Outlier & the pedals’ notable features (4:36)

“The Lefty of MTB pedals” (12:42)

The first prototypes & early testing (19:50)

Pendulum vs. Void & the tradeoffs (24:24)

Manufacturing challenges & running a small company (44:54)

Future Outlier products? (50:17)

Ramping up production (52:33)

Lab testing (56:25)

CHECK OUT OUR OTHER PODCASTS:

Blister Cinematic

CRAFTED

GEAR:30

Blister Podcast

Off The Couch


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 478809652 series 2517010
Content provided by BLISTER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BLISTER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There’s a fine line to walk in developing a new product, especially as a new brand without an existing track record. Make something plain and in line with existing options, and you risk getting lost in the noise; go too weird and unconventional, and it can be hard to find willing early adopters.


Outlier MTB took a chance with their wild-looking Void and Pendulum pedals, but they’re not just different for the sake of being different — there’s sound thinking behind the designs. So we sat down with Outlier founder Cam Belisle-O’Donnell to chat about where the concept came from in the first place; what their prototyping and development process looked like; the initial public reception & coming to market with something that looks so novel; some other projects they have in the works; and a whole lot more.

RELATED LINKS:

BLISTER+ Get Yourself Covered

TOPICS & TIMES:

Founding Outlier & the pedals’ notable features (4:36)

“The Lefty of MTB pedals” (12:42)

The first prototypes & early testing (19:50)

Pendulum vs. Void & the tradeoffs (24:24)

Manufacturing challenges & running a small company (44:54)

Future Outlier products? (50:17)

Ramping up production (52:33)

Lab testing (56:25)

CHECK OUT OUR OTHER PODCASTS:

Blister Cinematic

CRAFTED

GEAR:30

Blister Podcast

Off The Couch


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

273 episodes

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