The daily drama of money and work from the BBC.
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POV on NIL
Manage episode 478799210 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
For brands in the CPG space, Name, Image, and Likeness (NIL) partnerships present a unique opportunity to connect authentically with athlete audiences. NIL offers fresh, relatable content through college athletes who resonate with both Gen Z and Millennial consumers.
Authenticity: College athletes are perceived as relatable and genuine, fostering stronger brand loyalty
Cost-Effectiveness: NIL partnerships can be more budget-friendly than macro and mega influencer partnerships
Targeted Reach: Athletes often have strong regional followings, allowing for precise geographical targeting
In order to make sure a partnership between a college athlete and a brand is successful and strategic, there are some key considerations when building the partnership:
Athlete Alignment: Prioritize athletes who genuinely align with brand values and naturally integrate products into their daily routine
Focus on authenticity over follower count, as relatable content drives higher engagement
Content Creation Capability: Ensure athletes are skilled content creators who can produce high quality, engaging lifestyle content
Just because an athlete has a large following, doesn’t mean they excel at creating compelling content - prioritize those with proven content creation skills
Regional Targeting: Leverage athletes with strong regional or local followings to enhance brand presence in targeted markets
Ideal for brands with specific geographic goals or regional distribution
Brand-Athlete Alignment: Identify athletes whose personal stories or interests align with the brand’s mission (health, sustainability, performance, etc)
Consider creative campaigns that tie athlete names or personas to product names for memorable partnerships (Angel Reese worked with Reese’s, Darianna Littlepage-Buggs worked with Raid)
Flexible Campaign Structures: Design campaigns that allow athletes to showcase products in authentic settings, such as game-day routines, training sessions, or everyday life
Encourage long-term partnerships to foster brand loyalty and deepen consumer trust
673 episodes
Share
Manage episode 478799210 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
For brands in the CPG space, Name, Image, and Likeness (NIL) partnerships present a unique opportunity to connect authentically with athlete audiences. NIL offers fresh, relatable content through college athletes who resonate with both Gen Z and Millennial consumers.
Authenticity: College athletes are perceived as relatable and genuine, fostering stronger brand loyalty
Cost-Effectiveness: NIL partnerships can be more budget-friendly than macro and mega influencer partnerships
Targeted Reach: Athletes often have strong regional followings, allowing for precise geographical targeting
In order to make sure a partnership between a college athlete and a brand is successful and strategic, there are some key considerations when building the partnership:
Athlete Alignment: Prioritize athletes who genuinely align with brand values and naturally integrate products into their daily routine
Focus on authenticity over follower count, as relatable content drives higher engagement
Content Creation Capability: Ensure athletes are skilled content creators who can produce high quality, engaging lifestyle content
Just because an athlete has a large following, doesn’t mean they excel at creating compelling content - prioritize those with proven content creation skills
Regional Targeting: Leverage athletes with strong regional or local followings to enhance brand presence in targeted markets
Ideal for brands with specific geographic goals or regional distribution
Brand-Athlete Alignment: Identify athletes whose personal stories or interests align with the brand’s mission (health, sustainability, performance, etc)
Consider creative campaigns that tie athlete names or personas to product names for memorable partnerships (Angel Reese worked with Reese’s, Darianna Littlepage-Buggs worked with Raid)
Flexible Campaign Structures: Design campaigns that allow athletes to showcase products in authentic settings, such as game-day routines, training sessions, or everyday life
Encourage long-term partnerships to foster brand loyalty and deepen consumer trust
673 episodes
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Similar to Inner Sircle
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest Business and finance news from around the world on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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Go offline with the Player FM app!
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