Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Four-Hour Work Year? The Hidden Power of Licensing Your Services

40:09
 
Share
 

Manage episode 478411819 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tired of hitting a wall with your client-based business? You don’t have to build a course or start a membership to scale.

In this episode of Calm is the New KPI, host Susan Boles talks with Janet Alexandersson—an international licensing lawyer and founder of Piggy Bank Legal—about how licensing can become a powerful, margin-creating revenue stream for service-based business owners.

If you've ever wondered how to productize your existing client work without burning out or shifting your entire business model, this episode is your permission slip. Janet walks us through the practical, strategic, and protective aspects of licensing, and shares how this often-overlooked business lever can change how you earn, design, and rest.

What You’ll Learn

  • What licensing actually is—and why it's not just for tech or big corporations
  • The step-by-step process to start licensing your existing IP
  • Common pitfalls to avoid in licensing deals (and how to protect yourself)
  • Why pricing should reflect their value, not yours
  • How licensing can support a hybrid model with clients and passive income

Learn More About Janet

Learn More About Susan

  • (00:00) - Introduction: The Struggles of High-Touch Client Work
  • (01:21) - Exploring a New Revenue Stream: Licensing
  • (02:16) - Understanding Licensing with Janet Alexander
  • (05:35) - The Licensing Process: Step-by-Step
  • (10:18) - Protecting Your Intellectual Property
  • (19:58) - Real-World Licensing Examples
  • (38:49) - Final Thoughts on Licensing and Business Design

Grab the Calm Service Design + Delivery Swipe File here

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 478411819 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tired of hitting a wall with your client-based business? You don’t have to build a course or start a membership to scale.

In this episode of Calm is the New KPI, host Susan Boles talks with Janet Alexandersson—an international licensing lawyer and founder of Piggy Bank Legal—about how licensing can become a powerful, margin-creating revenue stream for service-based business owners.

If you've ever wondered how to productize your existing client work without burning out or shifting your entire business model, this episode is your permission slip. Janet walks us through the practical, strategic, and protective aspects of licensing, and shares how this often-overlooked business lever can change how you earn, design, and rest.

What You’ll Learn

  • What licensing actually is—and why it's not just for tech or big corporations
  • The step-by-step process to start licensing your existing IP
  • Common pitfalls to avoid in licensing deals (and how to protect yourself)
  • Why pricing should reflect their value, not yours
  • How licensing can support a hybrid model with clients and passive income

Learn More About Janet

Learn More About Susan

  • (00:00) - Introduction: The Struggles of High-Touch Client Work
  • (01:21) - Exploring a New Revenue Stream: Licensing
  • (02:16) - Understanding Licensing with Janet Alexander
  • (05:35) - The Licensing Process: Step-by-Step
  • (10:18) - Protecting Your Intellectual Property
  • (19:58) - Real-World Licensing Examples
  • (38:49) - Final Thoughts on Licensing and Business Design

Grab the Calm Service Design + Delivery Swipe File here

  continue reading

118 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play