Welcome to Stewart Squared podcast with the two Stewart Alsops. In this episode, the conversation starts with a personal quest into vector databases and linked data, but opens into a sweeping narrative of how the Internet—built on protocols like TCP/IP and scaffolding like URIs—evolved from Cold War military infrastructure into the backbone of our digital civilization. The Stewarts revisit the intellectual origins of URIs, Tim Berners-Lee’s vision for linked knowledge, and how software layered atop protocol transformed hardware into platforms. They also take a sharp detour into the geopolitics of digital control, discussing China’s Great Firewall and the linguistic imperialism embedded in early Internet standards. From UNIX to Apple’s cultural stagnation, the episode reflects on what it means for a company—or a civilization—to lose touch with the protocols it was built on.

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Timestamps

00:00 — The episode opens with Stewart III reflecting on linked data and URIs as the backbone of the Internet, describing them as infrastructure for modern civilization. Stewart II begins to explain the origins of the Internet as a DARPA project, designed to survive catastrophic disruption.
05:00 — They explore how Internet protocols like TCP/IP enabled university networks to connect and how these early layers evolved. The conversation touches on the difference between URIs and URLs and how complexity builds from simple foundational standards.
10:00 — The focus shifts to China’s Great Firewall and its early recognition of the Internet’s disruptive power. They discuss how the dominance of English in technical standards shaped global access and control, highlighting China’s early moves to manage digital infrastructure.
15:00 — Stewart II explains how MAC addresses and Ethernet protocols help avoid data collisions, reinforcing the role of identifiers in enabling a functioning network. Bob Metcalfe’s invention of Ethernet is referenced as part of the foundational stack.
20:00 — They compare the abstract nature of the Internet to past industrial revolutions, noting how its invisibility makes it harder to understand. Systems like electricity and air traffic control are used as analogies for how critical infrastructure can be both essential and obscure.
25:00 — A detour into gaming history and Apple’s hardware limitations in the 90s leads to the significance of Steve Jobs acquiring NeXT. This move laid the groundwork for Apple’s modern operating system and its ability to switch between chip architectures.
30:00 — The role of UNIX is unpacked as a universal operating system developed at Bell Labs, enabling software to run across different machines. This transitions into a reflection on the birth of the independent software industry and early players like Broderbund.
35:00 — The conversation returns to Apple, critiquing Tim Cook’s leadership and the company’s failure to grasp AI's significance. They contrast Steve Jobs’ integrated vision with Apple’s current stagnation around Siri and “Apple Intelligence.”
40:00 — Other tech giants are evaluated: Microsoft is praised for adapting quickly through OpenAI partnerships, while Amazon and Google are still experimenting. The real challenge, they argue, is not deploying AI but understanding its implications.
45:00 — LLMs are described as cognitive infrastructure rather than just software, possibly marking a new technological revolution. They reference Carlota Perez’s framework to explore whether we’re entering a new deployment phase of a broader cognitive shift.
50:00 — The final stretch touches on physical Internet infrastructure—fiber optics and undersea cables—and geopolitical threats to them. The episode closes with concerns about Apple's insular culture and the idea that true change—organizational or societal—only happens after deep disruption.

Key Insights

1. The Internet as Civilizational Infrastructure: The episode frames the Internet not merely as a communication tool, but as a foundational layer of modern civilization—comparable to libraries or the railroad. At its core are URIs (Uniform Resource Identifiers), which structure the way digital knowledge is located and shared. Stewart III’s struggle to understand this system through his own data projects leads into a larger reflection on how protocols quietly govern our relationship to information, revealing that what feels abstract—like a URL—is actually deeply infrastructural.
2. Protocols as the DNA of the Internet: The Internet emerged from Cold War logic, specifically DARPA’s aim to create a distributed network resilient to nuclear attack. This led to the creation of shared protocols like TCP/IP, which enabled universities to interconnect. The conversation emphasizes that these protocols are not just technical trivia—they are agreements that allow machines (and by extension, humans) to understand each other, layer by layer. Without this shared language, there is no Internet.
3. The Political Weight of Language in Technology: One subtle but critical insight is how English, as the default language of Internet protocols and identifiers, embeds geopolitical power into the Internet's foundations. China’s adaptation of these standards required fluency in both English and Western tech culture, raising the question: can any nation truly “sovereignly” participate in a system it didn’t design? This sets the stage for China’s Great Firewall, a state-level intervention to shape digital flow and protect political narratives.
4. China’s Great Firewall as a Technical and Cultural Response: The episode revisits the origins of the Great Firewall (Golden Shield Project), suggesting it was not merely about censorship, but also about technical sovereignty. China began building this system as early as 1998, well before the commercial Internet took off domestically. Stewart II’s personal anecdotes about early Chinese state-sponsored tech conferences reveal how seriously the government was considering the societal implications of computing infrastructure—and how early they moved to manage it.
5. UNIX as the Bridge Between Hardware and Software Worlds: The history of UNIX becomes a throughline to understand how software began detaching from hardware constraints. Developed at Bell Labs, UNIX was designed to be hardware-agnostic, allowing it to run across different machines—a revolutionary shift. This insight connects directly to Apple’s eventual transformation, as Steve Jobs’ decision to bring NeXT’s UNIX-based OS into Apple enabled it to transition across chipsets, from Motorola to Intel to ARM.
6. Apple’s Cultural Rigidity and AI Blindspot: A major critique is leveled at Apple’s current leadership, especially Tim Cook, for failing to grasp the cultural and technical dimensions of artificial intelligence. Stewart II compares Apple’s closed culture to the CIA or CCP, arguing that without openness to external ideas, the company risks becoming irrelevant in the AI era. The decision to announce “Apple Intelligence” before having a product ready breaks with Jobs-era principles and is seen as a symptom of deeper strategic confusion.
7. LLMs as a New Technological Paradigm, Not Just Software: The most future-facing insight is the idea that large language models (LLMs) represent a break from traditional software—they are more like cognitive prosthetics than applications. Stewart III positions LLMs as utilities, akin to electricity or the Internet itself, suggesting we are entering a post-software phase of the information age. This introduces...