What kind of marketing support does your business actually need?

Josiah joins us to break down the five levels of marketing support—from doing it all yourself to hiring a full-blown head of strategy—and how to figure out where you are (and what to do next). We talk cold email, copywriting, digital presence, networking as marketing, and why so many small businesses stall out after their first hire.

Whether you’re bootstrapping with a junior hire or thinking about your first marketing contractor, Josiah offers smart, practical advice to help you grow without burning out. We also get into his favorite marketing books, tools like Claude vs. ChatGPT, and how to craft an offer that actually converts.

This one’s especially for the DIY marketers, the solopreneurs, and the startup teams trying to make it all work.

Whether you’re starting your first business or looking to grow something that already exists, Sprocketwky.com connects you with what—and who—you need.

Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.
Ready to check out the space? Book a tour with Tiffany, our Community Coordinator!

Got a business idea? Apply for a mentorship session with one of our experienced mentors!

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Let’s turn your ideas into reality—together!
Sprocket is proud to be supported by Team Kentucky, the Commonwealth's Cabinet for Economic Development. Learn more about their initiatives and resources at ced.ky.gov.