The Flower Analogy: Lessons in Leadership and Design from Anderson Gomes da Silva

In the recent episode of Creative Leaders Unplugged, Anderson Gomes da Silva, Head of Product Design at Bol.com, shared his thoughts on leadership, design, and innovation. Among the many insights he offered, one stood out as a profound metaphor for organizations and systems: the “Flower Analogy.”

Anderson described how managers often strive to organize their teams or systems into neat, labeled categories. He likened this to taking a flower and meticulously separating its petals, stems, and leaves into individual boxes, labeling and arranging them perfectly. The result? While the parts are now cataloged and visually satisfying, the flower itself is no longer alive.

This analogy captures a fundamental tension in leadership: the urge to impose structure and control versus the need to nurture living, interconnected systems that thrive on complexity and adaptability.

The Dangers of Over-Organization

Anderson’s flower analogy is a reminder of the risks associated with over-managing or siloing teams within an organization. While structure and order are essential for clarity and efficiency, excessive compartmentalization can kill the very creativity and dynamism that make teams effective. A company isn’t a collection of isolated parts—it’s a living organism. When we forget this, we risk stifling growth and innovation.

This challenge is especially relevant in today’s fast-changing world, where agility and collaboration are key to staying competitive. As Anderson pointed out, many organizations are tempted to box their teams into rigid roles or processes to create a sense of predictability. But true innovation happens when teams interact across boundaries, share ideas, and tackle problems together.

Design Thinking as a Holistic Practice

In the interview, Anderson emphasized the value of seeing problems systemically—a key tenet of design thinking. Just as a designer must consider multiple perspectives (user experience, market viability, technical feasibility), leaders must take a holistic view of their organizations. By rotating the “flower” and examining it from different angles, leaders can understand how various parts contribute to the whole.

Anderson’s leadership philosophy extends beyond design. He applies design principles to his own role, mapping stakeholders, visualizing team dynamics, and prototyping better systems. This iterative and exploratory approach ensures that the “flower” of his organization remains vibrant and alive.

Balancing Chaos and Order

Anderson also spoke about the delicate balance between chaos and order. He acknowledged the need for systems and tools to bring stability to repetitive tasks—an area where he excels through automation. However, he stressed the importance of leaving room for creative exploration and serendipitous connections.

Creativity thrives at the intersection of chaos and order. Leaders who can navigate this space—like a gardener tending to a living, growing flower—foster teams that adapt, innovate, and flourish.

A Call to Leaders: Keep the Flower Alive

The flower analogy is a poignant reminder for leaders: don’t let the need for control suffocate the life out of your organization. Instead, focus on nurturing connections, embracing complexity, and fostering a culture where creativity and collaboration can thrive.

As Anderson said, “Organized things are chaos; natural things are prosperity.” The best leaders understand that their role is not to impose rigidity but to cultivate a dynamic ecosystem where innovation blooms.