The traditional role of the CFO is undergoing a transformation, as suggested in this thought-provoking podcast. The narrative challenges conventional notions by advocating for a paradigm shift in the CFO's responsibilities. Interestingly, this evolution leverages existing resources within CFO teams, particularly the Management Accountants, who are facing technological disruptions of their own. Rather than rendering them obsolete, the podcast highlights how these professionals can embrace a more forward-thinking approach, focusing on future strategies rather than past practices.

Central to this reimagined CFO role is the adoption of a strategic system known as Third Wave Strategy, as introduced in the book series "Corporate Strategy (Remastered) Vols. I and II" and explained in the Corporate Strategy Master Class online coursework. It explains how a Third Wave Strategy empowers CFOs to oversee a holistic strategy system, moving beyond traditional functional duties. Importantly, this shift does not diminish the role of the Chief Strategy Officer in shaping corporate strategies; instead, it redefines the CFO's strategic involvement. For a comprehensive understanding of this innovative perspective, the podcast delves deeper into the dynamics of this strategic evolution.

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.