What’s the secret to profitability? In this episode, Dr. Raef Lawson, Executive Director of the Profitability Analytics Center of Excellence (PACE), reveals how CFOs can use analytics to drive impactful decisions. As he says: "Profitability isn’t just a number—it’s a mindset".
Discover how CFOs can leverage AI-driven insights to navigate uncertainty and shape the future of finance. Tune in for a conversation that will change the way you think about numbers.
Takeaways

• Profitability analytics is essential for modern businesses.
• Accountants must improve communication with other departments.
• Revenue management and cost management are interconnected.
• Technology can help level the playing field for companies.
• AI has the potential to uncover valuable insights from data.
• Future accountants need to focus on soft skills and analytics.
• Understanding customer profitability is crucial for success.
• The accounting profession must adapt to changing business needs.
• Education in accounting should include more practical applications.
• Collaboration between finance and operations is key to profitability.

Sound Bites
"It's all about profitability analytics."
"Profitability is a holistic approach."
"Technology is a leveler for companies."
Chapters
00:00 Introduction to Profitability Analytics
03:18 Raef Lawson's Journey in Accounting
06:09 The Evolution of Accounting and Profitability
09:32 Challenges in Accounting Education
12:25 The Role of Technology in Profitability
15:18 Recent Initiatives at PACE
18:11 The Future of Profitability Analytics
21:31 Advice for Future Finance Professionals

This episode of Asking Good Questions is brought to you by Caprus.Ai.
Check how we empower the office of the CFO to harness the transformative potential of artificial intelligence (AI) and revolutionize their operations.