Dr. Alise Cortez is the Chief Ignition Officer at Gusto, Now!, a human and organizational transformation consultancy specializing in unleashing business results by igniting and growing high-performance teams passionate about delivering on the organizational mission. The resulting rewards? Higher engagement, performance, innovation, retention, customer delight, and thus profitability. Dr. Alise is also an organizational psychologist and logotherapist, inspirational speaker, researcher, author, and host of the Working on Purpose podcast, and she is bent on awakening people and organizations to their passion and purpose and inspiring them to make a contribution worthy of their one, precious life.

Top 3 Takeaways

1. Do the math. Inspired workers are 225% more productive than merely satisfied workers. This means it’s crucial for businesses to focus on inspiring—not just satisfying—employees.
2. All for one. Every generation brings value to workplace culture. From Boomers' dedication to Gen Z's purpose-driven approach, we each advance how we can work best together.
3. One for all. Companies that prioritize all stakeholders—employees, customers, community, and environment—rather than only shareholders create stronger, more sustainable and more responsible businesses.

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From the Source

"Meaning is our source of fuel... our purpose is really that overarching, compelling directive force that tells us where to put those energies and efforts."

"I believe every generation just advances and makes us better... every generation has added to that... that makes us a better version of our species."

"If the productivity level of a satisfied worker [is] a level of 100, then... the engaged worker is actually at a level of 144. The inspired worker [is] 225. So it takes two and a quarter of the satisfied people to make one inspired person."

"When all of your stakeholders are really firing on the same level, they're really cued into and they buy into your purpose... now you're really cooking with gas."

"People became so much more conscious of ‘what did they want’ from their life and their work because for... many of them, the first time in their whole entire lives, they were forced to stop."

"I think that increasingly... there is a higher consciousness that people do expect... that we will do our very, very best with and through business. And that means that we treat all of our stakeholders well."

Connect with Alise

Website: https://alisecortez.com

LinkedIn: https://www.linkedin.com/in/alisecortez