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#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)

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Manage episode 462477232 series 2507580
Content provided by The World of Chinese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The World of Chinese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators?
Featuring
- Jim Fields: Relay Video - CEO
(小红书: Jim技术咨询)
- Lucy Lv: Culture news reporter
(IG-TT: nihaolucylv)
- Wang Zichen: Policy Expert
(www.pekingnology.com)

To go further
- Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce
- TWOC's article Seeing RED: The Rise China’s Hottest Trend-Setting App by Hatty Liu
- TWOC's article Parallel Worlds: How A Lifestyle App Shed Light on China’s Education Gap by Outside the Fifth Ring (五环外)
- Dr. Candise Lin who bridged RedNote And Tiktok in 2024: @drcandiselin

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch!

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影 or RedNote (阿拉丁说电影)

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

  continue reading

Chapters

1. #106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote) (00:00:00)

2. The Original Context (00:05:35)

3. Why is ReDnote such a good app? (00:11:05)

4. How come TikTok users choose RedNote? (00:18:25)

5. The positive stories and memes (00:31:27)

6. The crystal ball's moment (00:50:20)

116 episodes

Artwork
iconShare
 
Manage episode 462477232 series 2507580
Content provided by The World of Chinese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The World of Chinese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators?
Featuring
- Jim Fields: Relay Video - CEO
(小红书: Jim技术咨询)
- Lucy Lv: Culture news reporter
(IG-TT: nihaolucylv)
- Wang Zichen: Policy Expert
(www.pekingnology.com)

To go further
- Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce
- TWOC's article Seeing RED: The Rise China’s Hottest Trend-Setting App by Hatty Liu
- TWOC's article Parallel Worlds: How A Lifestyle App Shed Light on China’s Education Gap by Outside the Fifth Ring (五环外)
- Dr. Candise Lin who bridged RedNote And Tiktok in 2024: @drcandiselin

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch!

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影 or RedNote (阿拉丁说电影)

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

  continue reading

Chapters

1. #106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote) (00:00:00)

2. The Original Context (00:05:35)

3. Why is ReDnote such a good app? (00:11:05)

4. How come TikTok users choose RedNote? (00:18:25)

5. The positive stories and memes (00:31:27)

6. The crystal ball's moment (00:50:20)

116 episodes

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