In this episode of 'Up Your Stack Podcast,' host Noah Berk, co-founder of OBO and an elite HubSpot solutions partner, features Kris Rudeegraap from Sendoso, a leading direct mail and gifting platform. Kris discusses how Sendoso integrates with HubSpot to automate and streamline the process of sending personalized gifts to prospects and clients. He shares the origin story of Sendoso, its growth trajectory, and key differentiators such as their AI-powered recommendation engine. Kris also describes how Sendoso pivoted during COVID-19, highlights popular gifts, and gives insights into how organizations can use Sendoso to improve engagement and drive results.

00:00 Introduction to the Podcast
00:16 Meet Kris from Sendoso
00:38 What is Sendoso?
01:27 The Origin Story of Sendoso
02:45 Customer Profiles and Use Cases
03:41 Impact and ROI of Gifting
07:25 Navigating the COVID-19 Shift
08:36 Differentiating Sendoso in the Market
10:03 Integration with HubSpot
11:46 Marketing and Outreach Strategies
16:21 Popular Gifts and Personalization
19:49 Future Roadmap and AI Integration
21:11 Getting Started with Sendoso
21:34 Fun Customer Stories
22:33 Advice for App Developers
23:18 Conclusion and Contact Information