In this episode, Jase and Danny reflect on the challenges of generating leads during the off-season. They touch on common trends, such as the dip in inquiries from November through January and how distractions like holiday shopping and the competitive online environment affect visibility.

Key Topics Covered:

1. Understanding Seasonal Fluctuations:
   The hosts discuss how inquiry volumes typically decline in late November and December, highlighting the importance of analyzing previous booking trends to set realistic expectations.
2. Leveraging CRM Tools for Data:
   They recommend tools like Studio Ninja to track inquiry sources, seasonal trends, and year-over-year comparisons, providing actionable insights to refine marketing efforts.
3. Effective Off-Season Strategies:
   • Repurposing Content: Reposting high-performing social media content to keep an online presence.
   • Wedding Shows: Insights into maximizing engagement and leaving a lasting impression at bridal expos, even when immediate bookings aren’t guaranteed.
   • Directory Listings: Evaluating platforms like Hitched and understanding pricing dynamics to target international and high-budget clients effectively.
4. Collaborations and Joint Packages:
   They suggest teaming up with photographers who share a similar aesthetic to create joint packages, offering mutual benefits in terms of lead generation and client satisfaction.
5. Maintaining Social Media Consistency:
   The duo emphasizes allocating time for consistent posting, even during busy periods, to stay visible and capture the attention of potential clients.

Why Listen?

For wedding videographers, this episode provides practical advice on how to sustain momentum and grow their business even during the quieter months. By focusing on strategic planning, understanding client behavior, and optimizing marketing efforts, videographers can set themselves up for a successful peak season.

This summary is optimized to help wedding videographers discover insights into lead generation, marketing strategies, and collaboration opportunities tailored to their unique challenges.

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https://www.instagram.com/thatweddingvideographerpodcast
Danny Rizzo
https://www.instagram.com/rizzo.films
Jase Hunter
https://www.instagram.com/afterglowweddings