In this episode of The SocietyPod, Tori Johnston talks about her new role as President of goGLOW, a beauty brand specializing in spray tanning. Tori shares her journey from fitness and wellness to beauty, discussing her experiences in franchising, product strategy, and customer engagement.

We also discuss the challenges of leadership during COVID-19, the importance of team dynamics, and the future trends in the beauty industry. Tori emphasizes the significance of creating a supportive environment for her team and the unique approach goGLOW takes in its product offerings and customer experience.

Takeaways

- goGLOW currently has 10 locations open, 65 locations sold and is expanding rapidly.

- The brand focuses on a holistic approach to skincare.

- Customer experience is a priority, with proprietary products enhancing services.

- Franchising is a key growth strategy for goGLOW.

- The ideal franchise owner is often a corporate refugee or beauty enthusiast.

- Team dynamics and employee satisfaction are crucial for success.

- COVID-19 presented significant challenges for leadership in the beauty industry.

- Tori's background in fitness and wellness informs her approach to beauty.

- Future trends in beauty emphasize holistic health and innovative products.

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More From Tori:

Tori Johnston, a seasoned leader in the health, wellness, and fitness industry, is stepping into her new role as Brand President of goGLOW, bringing with her a wealth of experience and expertise. With a proven track record of success at brands such as SoulCycle, Xponential Fitness, Myodetox, and Pvolve, Tori has demonstrated her ability to drive growth, improve operational efficiency, and lead brands to new heights.

Known for her innovative, data-driven approach and passion for growing emerging brands, Tori is committed to leveraging her deep industry knowledge and her focus on building meaningful customer experiences to elevate goGLOW to new levels of success.

With over 14 years of experience in marketing and leadership roles, Tori has excelled at developing integrated marketing strategies, scaling businesses, and creating cohesive brand experiences across channels. Her leadership will guide goGLOW in delivering exceptional products and services while maintaining the brand's core values of excellence and innovation.

Tori holds a Bachelor’s degree in Journalism & Mass Communication from the University of Kansas and lives in Southern California with her husband and son.

LinkedIn: https://www.linkedin.com/in/tori-johnston2/

goGLOW Website: https://www.goglow.co/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

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