Ever learned a new word or concept and then suddenly seen it everywhere? In this episode of Mind Theory, we explore the Baader-Meinhof Phenomenon, also known as the frequency illusion. This cognitive bias causes us to notice something repeatedly after it’s been introduced to us. We’ll break down the psychological mechanisms, like selective attention and confirmation bias, and discuss how this phenomenon impacts learning, decision-making, and even everyday choices. Tune in to understand why the brain loves patterns!