Summary:

Wondering when you should really start selling in the education market? In this episode, Josh Chernikoff dives into the right timing and approach for effective sales in the education space. Spoiler: it’s not just about waiting until you have a perfect offer. It’s about understanding the specific buying cycles and decision-making processes that are unique to educational institutions.

Josh breaks down why timing is key—and how positioning yourself early can build valuable relationships that will pay off later. He shares actionable insights on how to engage with your ideal clients even before they’re ready to buy, building trust and awareness that makes your product or service their obvious choice when the time comes. If you’re ready to crack the timing code for education sales, this episode is for you.
Takeaways:

• Why waiting for perfection is the fastest way to miss opportunities… and what you need to do instead to start generating leads now!
• What does a centuries-old shipwreck have to do with your business?
• How to handle seasonality in education sales and why it’s not as tricky as you may believe
• What lessons you can learn from 10-year-olds that will completely transform your sales approach
• Discover why getting in front of your audience sooner than later can actually speed up your sales cycle.

Chapters:

00:00 - Introduction: The Challenge of Timing in Education Sales

03:05 - Why Waiting Until the Last Minute Can Cost You

06:47 - Building Relationships Before They’re Ready to Buy

10:21 - Aligning with the School Year and Budget Cycles

14:36 - Trust-Building Strategies that Pay Off Later

17:54 - Key Takeaways and Next Steps

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