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Navigating Social with Your Friendly Neighborhood Gen-Z
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For the past few years, we’ve seen all kinds of brands scrambling to learn more about their Gen-Z audiences. Cue a wave of brands rushing onto TikTok to learn their secrets…
But what about the Gen-Z marketers on the other side of the content? As social media natives, Gen-Z are a goldmine of social media wisdom and insights that could transform your social strategy. In this episode, we hear from Gen-Z Content Strategist, Mitchell Sauve, on how to connect with Gen-Z audiences and what this generation of marketers can do to get ahead on social.
Full Episode Details
Joining Social Pros this week is Content Strategist Mitchell, a colleague of our host, Hannah! He discusses a little about LT’s content team and how it prioritizes the voices of Gen-Z marketers to create fun, engaging, and scroll-stopping content. We also hear why Mitchell believes Gen-Z is the perfect generation for marketing – bringing adaptability, a love of learning, and a willingness to think outside the box.
From leveraging employee-generated content (EGC) to embracing the quirks of social media trends, Mitchell shares insights on how brands can harness the creativity and authenticity of Gen-Z to connect with their audience in meaningful ways. He shares his take on what Gen-Z marketers can do to promote their own skills and grab a seat at the table, plus why handing the reins to your Gen-Z intern could be the smartest move your brand makes!
In This Episode:
- 2:08 - Mitchell gives us an overview of his job as a content strategist
- 3:10 - How social pros can approach working with non-sexy brands (and stay motivated)
- 5:40 - How Mitchell stays motivated when working on all types of content
- 7:54 - Mitchell’s take on how social media platforms and behaviors are changing
- 10:04 - How to get marketing clients with looking beyond vanity metrics
- 13:58 - Why employee-generated content is a huge trend today
- 19:57 - Why a desire to learn and try new things are a Gen-Z marketer’s secret weapon
- 24:05 - Are Gen-Z afraid of LinkedIn?
- 29:58 - Mitchell’s top tip for aspiring social pros
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.
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