David Keene steps into the booth to continue our new series: Honesty In Marketing.

As the highly decorated Europe CMO of Wipro, David’s perspective and big picture thinking shines a much-needed light on the topic. He is a global top 100 B2B CMO and brings his 20 years of top-level experience to the fore in this wide-ranging conversation.

Alongside host Todd Jordan, David goes in-depth on the move away from values-based marketing in B2B, how human connection is still his north star, the dishonesty of third-party data, and the hopeful return of analogue creative excellence.

Listen in as we get to the bottom of it all thanks to some very helpful metaphors about dating and football, as well as deeply insightful points from one of the marketing industry's brightest minds.

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