))
#150 - Seth Godin - This Is Strategy
Manage episode 445794394 series 2912209
Content provided by Joe Ciccarone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Ciccarone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Built Not Born Podcast: Seth Godin Unveils "This is Strategy" (Episode 150)
CLICK THIS LINK -->>> SIGN UP FOR THE NEW BUILT NOT BORN BLOG
In Episode #150 - Joe Ciccarone sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, "This is Strategy."
Seth gives a master class on the art of strategic thinking!
Don't miss this episode packed with actionable insights and the creative perspectives of Seth Godin.
Seth's insights are a strategic playbook for navigating our ever-changing world.
Listen and discover how to become a master strategist in work and life!
🎙️ Episode Highlights:
- Why Strategy Matters Now: Seth explains why he felt compelled to write about strategy in today's world, touching on the need for hope and actionable plans.
- Empathy: The Secret Weapon: Discover how understanding your audience is crucial for effective strategy (it's not just for corporate bigwigs!).
- Culture & Strategy: Seth breaks down his famous definition of Culture - "people like us do things like this" concept and how it relates to creating lasting change.
- Avoiding the Race to the Bottom: Learn why competing solely on price is a dangerous game, and how to rise above it.
- The Sunk Cost Trap: Seth shares wisdom on letting go of past investments to move forward strategically.
- Permission Marketing in the Digital Age: Killer advice for creatives looking to grow their audience authentically.
- AI & Strategy: Seth offers insights on how professionals can leverage AI tools without being replaced by them.
💡 Quotable Moments:
- "Low price is the last refuge of someone who doesn't have a strategy.
- "You have more power than you want to admit, and less than you think you might. Each of us has a chance to lean in and make a difference, but none of us is in charge."
🎁 Bonus Content:
- Seth's sub-$100 life-changing purchases (spoiler: they're delicious!)
- The worst advice Seth hears in the Strategy field.
- How a rescue dog named Murray helps Seth stay focused.
🔗 Connect with Seth Godin:
- Blog: seths.blog
- Strategy Book bonuses: seths.blog/tis
- Built Not Born Episode #127 - Creativity, Overcoming Fear & Saving the Planet
- Built Not Born Episode #100 - The Song of Significance
170 episodes
Share
