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92: #92 Pricing Strategy: How to Set the Right Price for Your Services
Manage episode 435559176 series 3419542
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Pricing is one of the most frustrating parts of running a service-based business — what’s “too expensive,” what’s “too cheap,” and how do you even begin to decide? In this episode, I’m sharing a refreshingly honest (and slightly fizzy) take on pricing, inspired by… a £3.50 can of Diet Coke.
We’ll unpack what actually goes into your pricing — from your time, energy and delivery style, to your business model and capacity. I’ll explain why it’s not just about the numbers, but also about what feels fun, sustainable, and aligned. Whether you're running a high-touch, boutique service like a festival food truck, or a lower-priced, volume-based offer like a supermarket, your pricing needs to match you.
Because the perfect price isn’t a magic number — it’s one that keeps you profitable and happy.
💡 When pricing feels good, delivering your service feels even better — and that’s the real sweet spot.
🛠️ Helpful Links:
🌀 Download the free guide: Feeling Stuck
📖 Read my book
💬 Work with me
Did the Diet Coke analogy resonate with you? I’d love to hear what this episode sparked for you. Tag me on Instagram @libbylangley or drop me a message on LinkedIn — always up for a good pricing chat.
See you next week,
Libby x
We’ll unpack what actually goes into your pricing — from your time, energy and delivery style, to your business model and capacity. I’ll explain why it’s not just about the numbers, but also about what feels fun, sustainable, and aligned. Whether you're running a high-touch, boutique service like a festival food truck, or a lower-priced, volume-based offer like a supermarket, your pricing needs to match you.
Because the perfect price isn’t a magic number — it’s one that keeps you profitable and happy.
💡 When pricing feels good, delivering your service feels even better — and that’s the real sweet spot.
🛠️ Helpful Links:
🌀 Download the free guide: Feeling Stuck
📖 Read my book
💬 Work with me
Did the Diet Coke analogy resonate with you? I’d love to hear what this episode sparked for you. Tag me on Instagram @libbylangley or drop me a message on LinkedIn — always up for a good pricing chat.
See you next week,
Libby x
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