In this episode of The Creative Viz Podcast, Scott Baumberger speaks with Mike Grill, Development Manager at Alliance Residential Company in Atlanta. Mike discusses his transition from architecture to development and his role in pre-development as an in-house architect. They explore Alliance’s focus on workforce housing and the shift towards suburban developments to provide affordable living for essential workers. Mike shares insights into the speed and efficiency of using a prototype for these projects, the challenges of site selection, and the importance of a compelling story for market-rate projects. He also highlights the use of architectural visualization (archviz) as a crucial design and marketing tool, which helps in understanding and promoting their developments. Mike concludes by emphasizing the importance of collaboration and integrated development processes at Alliance.