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Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

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Manage episode 399337084 series 2894616
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:

  • What do we mean by ad spend?
  • Which channels do you recommend to merchants in order of priority? Why?
  • How do you measure performance? ROI?
  • How would you allocate the budget based on performance?
  • How would you know it is working?
  • As a rule of thumb, what percentage of sale value do you need to spend on ads?
  • How do you troubleshoot?
  • How long does this all take?

Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.

  continue reading

90 episodes

Artwork
iconShare
 
Manage episode 399337084 series 2894616
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:

  • What do we mean by ad spend?
  • Which channels do you recommend to merchants in order of priority? Why?
  • How do you measure performance? ROI?
  • How would you allocate the budget based on performance?
  • How would you know it is working?
  • As a rule of thumb, what percentage of sale value do you need to spend on ads?
  • How do you troubleshoot?
  • How long does this all take?

Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.

  continue reading

90 episodes

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