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Innovation theater: not the newest Broadway trend

 
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Manage episode 398514404 series 2980133
Content provided by Org-ology Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Org-ology Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Oooh. Wasn’t it exciting to see at the shops the other day: coca cola has a new can size. And Oreos now come in pink and green for springtime. Have you looked at these items and thought: how on earth did anyone think that would solve the world’s problems? Or, create a new market need? Does creating a new soda can size actually increase a company’s sales? What’s the value created by offering 12 colors of a consumer product, say a KitchenAid mixer, rather than 4?

  continue reading

64 episodes

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iconShare
 
Manage episode 398514404 series 2980133
Content provided by Org-ology Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Org-ology Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Oooh. Wasn’t it exciting to see at the shops the other day: coca cola has a new can size. And Oreos now come in pink and green for springtime. Have you looked at these items and thought: how on earth did anyone think that would solve the world’s problems? Or, create a new market need? Does creating a new soda can size actually increase a company’s sales? What’s the value created by offering 12 colors of a consumer product, say a KitchenAid mixer, rather than 4?

  continue reading

64 episodes

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