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Content provided by Jessie Healy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessie Healy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Revolutionizing Retention: Decoding the Customer Lifecycle with Alex Greifeld
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Content provided by Jessie Healy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessie Healy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing.
In this episode, we dive deep on topics of-
- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
- Why your strategy should be different for loyal customers vs new customers
- Strategies to convert a one time customer into a loyal customer
- How 50% of the loyalty is built before first-time purchase via brand marketing
- How promoting best sellers on your most expensive channels lift your conversation rate
- The 30 first golden days of communication: Period to retain more customers
- What mistakes brands make which don’t help customer retention
- What metrics to use for brands to check their retention strategies
- Strategies for direct mail for ecomm brands
- Mistakes commonly made during loyalty programs
- How to strategically approach your retention in 2024
Find Alex Greifeld on -
63 episodes
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Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on October 30, 2025 15:33 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 395839984 series 3401950
Content provided by Jessie Healy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessie Healy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing.
In this episode, we dive deep on topics of-
- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
- Why your strategy should be different for loyal customers vs new customers
- Strategies to convert a one time customer into a loyal customer
- How 50% of the loyalty is built before first-time purchase via brand marketing
- How promoting best sellers on your most expensive channels lift your conversation rate
- The 30 first golden days of communication: Period to retain more customers
- What mistakes brands make which don’t help customer retention
- What metrics to use for brands to check their retention strategies
- Strategies for direct mail for ecomm brands
- Mistakes commonly made during loyalty programs
- How to strategically approach your retention in 2024
Find Alex Greifeld on -
63 episodes
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Similar to eCommerce Impact Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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continue reading
Kara Goldin, Founder of Hint and Author of the WSJ Best Seller Undaunted, brings listeners real, unfiltered conversations with today’s boldest entrepreneurs, leaders, disruptors, and change-makers on The Kara Goldin Show. From overcoming setbacks to building iconic brands, Kara dives deep into the stories of those who dared to do things differently. Guests like Tony Robbins (entrepreneur, author), Chip Wilson (Lululemon), Guy Kawasaki (Apple, Canva), Mindy Grossman (WW), and Amy Errett (Madi ...
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continue reading
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