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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Getting Analysts To Buy Into Your Category Design w/ Scott Albro

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Manage episode 390423696 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Scott Albro, co-founder and CEO of Goldie shares his insights on why analyst buy-in is crucial for category success, strategies for effectively communicating your category vision, and real-world examples from his time at TOPO. For those unfamiliar, TOPO, Inc. was a research and advisory firm that provided insights and consulting services to high-growth companies. Under Scott's leadership, TOPO became a beacon for businesses looking to understand and conquer their markets before being acquired by Gartner. Today, Scott brings his wealth of experience and knowledge to our discussion on topics like:

  • Why it makes sense to let analyst name your category
  • How engagements with analysts differ whether you are customer or not
  • What many early stage companies get wrong the first time they engage analysts

This episode was hosted by John Rougeux and Mike “Damp” Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 390423696 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Scott Albro, co-founder and CEO of Goldie shares his insights on why analyst buy-in is crucial for category success, strategies for effectively communicating your category vision, and real-world examples from his time at TOPO. For those unfamiliar, TOPO, Inc. was a research and advisory firm that provided insights and consulting services to high-growth companies. Under Scott's leadership, TOPO became a beacon for businesses looking to understand and conquer their markets before being acquired by Gartner. Today, Scott brings his wealth of experience and knowledge to our discussion on topics like:

  • Why it makes sense to let analyst name your category
  • How engagements with analysts differ whether you are customer or not
  • What many early stage companies get wrong the first time they engage analysts

This episode was hosted by John Rougeux and Mike “Damp” Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

  continue reading

40 episodes

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